Abstract。
With the arrival of the popular leisure tourism period, the tourism has formed thenew characteristics of popular consumption, inspanidualized demands, humanizedservices and global development, and a majority of tourists gradually ask a highquality for the tourism public service. At the same time, the quality of tourism publicservice is an important embodiment of regional tourism development levels. As thefirst batch of national excellent tourist cities and national historical and cultural cities,Changsha has attached great importance to the development of tourism all the time.Inrecent years, Changsha has vigorously implemented the strategy of strengthening thecity through tourism. To constantly enhance the construction of tourisminfrastructure so as to promote the capacity of tourism reception services and improvethe environment of tourism market, which generates a distinct results in thedevelopment of tourism public service. However, contrasted to the overall domesticconditions, Changsha tourism public service construction is still in the initial stage, sothe government needs to further strengthen the tourism public service development,both tourism public service function and the efficiency of tourism public servicemanagement needs to be improved. It is imperative for Changsha to continuouslyupgrade and improve the tourism public service so as to provide a strong support fordeveloping a quality tourism, building a world tourism destination and realizing thegoals ofHappy Changsha as its core.
From the perspective of the public management, through learning and combingthe research results of some experts and scholars in tourism public service in recentyears, this paper analyzes the current situation of tourism public service in Changsha.
It is concluded that Changsha has some problems in the course of the tourism publicservice development, such as the imperfection of the tourist facilities,the low level oftourist satisfaction, the hidden dangers, the delay of informatization and so on.Basedon the above problems, this paper, concluding and summing up the advancedexperience at home and abroad in the urban tourism public service, proposes theoverall goals and thoughts to improve Changshas tourism public service. At the sametime, this paper expounds seven ways and countermeasures in detail ,that is how tobuild the tourist demand-oriented and convenient tourism system, build the intelligenttourism management and service system, establish the mechanism of attracting andretaining high-quality tourism management personnel, improve the efficiency oftourism management through various innovations.So as to advance the tourism publicservice and the development of tourism in Changsha.
Key Words: Tourism；Tourism public service；Changsha。
目 录
摘 要
Abstract
第 1 章 绪 论
1.1 选题背景与研究意义
1.1.1 选题背景
1.1.2 研究意义
1.2 国内外文献综述
1.2.1 国外文献综述
1.2.2 国内文献综述
1.3 研究思路和方法
1.3.1 研究思路
1.3.2 研究方法
第 2 章 相关概念研究界定及其理论基础
2.1 相关概念
2.1.1 公共产品
2.1.2 公共服务
2.1.3 旅游产品
2.1.4 旅游资源
2.1.5 旅游公共服务
2.2 理论基础
2.2.1 公共产品理论
2.2.2 公共选择理论
2.2.3 新公共服务理论
第 3 章 长沙市旅游公共服务现状分析
3.1 长沙市旅游公共服务概况
3.1.1 长沙市旅游资源
3.1.2 长沙市旅游公共服务成效
3.2 长沙市旅游公共服务存在问题
3.2.1 旅游公共接待设施和服务不完善
3.2.2 旅游安全隐患凸显
3.2.3 旅游信息化水平发展滞后
3.2.4 游客满意度不高
3.3 长沙市旅游公共服务存在问题的原因分析
3.3.1 政府认识不到位
3.3.2 管理体制不畅
3.3.3 信息分散闭塞
3.3.4 专业人才匮乏
第 4 章 国内外旅游公共服务的经验借鉴
4.1 国内先进城市旅游公共服务实践
4.1.1 北京市
4.1.2 杭州市
4.1.3 桂林市
4.1.4 厦门市
4.2 国外旅游城市旅游公共服务
4.2.1 纽约
4.2.2 巴黎
4.2.3 东京
4.2.4 首尔
4.3 国内外旅游公共服务启示
第 5 章 完善长沙市旅游公共服务的途径
5.1 完善长沙市旅游公共服务的总体思路
5.2 完善长沙市旅游公共服务的具体措施
5.2.1 健全长沙旅游公共服务接待设施
5.2.2 建设以游客需求为导向的惠民便民旅游体系
5.2.3 建设智慧旅游管理与服务体系
5.2.4 建立吸引与留用高素质旅游管理人才机制
5.2.5 通过各项创新提升旅游管理效能
5.2.6 加强旅游安全保障
5.2.7 其他配套措施.
结 论
参考文献