摘 要：随着Internet的不断普及，人们对于互联网技术的要求已不单单是浏览1下网页，收发电子邮件，日益忙碌的人们开始追求足不出户的利用互联网这1强大的平台来实现的网上购物。对于企业来讲，无论是企业之间(B to B),还是企业和客户之间(B to C)的交易，如果能够实现网上交易将大大提高交易速度节约交易成本。近几年，随着网络数据库技术的进1步发展，使得这1设想逐渐成为现实。
Star在线销售系统是该公司开发部为解决客户销售管理的信息化而开发的管理系统。
随着市场竞争的日益激烈，是否能够对企业的销售进行合理有效的管理，已成为1个重要课题，它对保证企业的正常运作和提高经济效益起到了至关重要的作用。Star公司销售部以前1直采用手工操作方式对客户、销售订单等进行管理，严重制约了企业的工作效率，所以企业必须改进销售管理。本课题将在线销售管理由传统的厂、商面对面的销售模式向在线销售模式转变，同时还要能对客户、销售的商品以及订单情况进行全面的管理。本系统利用Browser/Server（浏览器/服务器）结构，采用系统开发技术Dreamweaver来可实现在线销售、查询各种信息及进行管理员在线管理等功能。本系统体现了销售行业办公自动化，资源信息化，传输网络化，决策科学化，并减轻了业务人员的工作强度和工作压力，避免了各种人力、财力的浪费。
本文的主要内容是详细介绍在线销售系统。首先，介绍系统的开发背景；随后进行全面的系统分析 ，并介绍具体的系统设计原则，重点介绍系统的开发过程，并阐述系统结构、介绍系统应实现的主要功能，简要介绍系统的开发技术Dreamweaver，最后介绍1下系统实施的有关情况。本系统也为今后进1步全面实现CRM（客户关系管理）奠定了基础。
关键词：销售管理，浏览器/服务器，Dreamweaver
ABSTRACT：Along with the Internet of continuously universal, people are for the request of technique Internet the already and not only single is a view once web page, receive and dispatch the E-mail, increasingly busy people.
start pursuing the exploitation Internet that keep the house this a the mighty platform come the net that realizes on the shopping.Speak for the business enterprise, and weather is the business enterprises( B to B), or business enterprise with the customers bargain for( B to C), if can realize the net up trade and will consumedly increase the bargain speed the economy to trade the cost.In the last few years, along with the techniques further development of network database, make this on conceiving to gradually become the actuality.
The online marketing system is the management information system that Star Corporation developed for solving the management of marketing.
With the market competition turning keener and keener, the effective management of a corporation has proved to be an important subject, which is critical to guarantee Corp’s smooth operation and handsome profits. For a long time, the marketing business management of the customer and contract has been adopting the traditional way done by hand all the time in the good fortune. This way has restricted the working efficiency of the enterprise seriously, so the company must improve the marketing management. This system can transform the traditional marketing pattern that the firm meets the customer in face to face to the online marketing pattern by network. It can also take the total management to the customers, the goods and the contracts. It adopts the system browser/server made and technology Dreamweaver it can achieve sales -online, checks the information the manager defends the system and so on. This system has embodied the office automation of sales, resource information, it is networked to transmit, make policy and melt scientifically, and has lightened the business personnel’s intensity of job and operating pressure, have avoided various kinds of manpower, the waste of the financial resources.
This paper makes detailed introduction about The Online Management and Marketing System. Top of the paper is the development background, which is followed by system analysis in all aspects, and a chapter about the specific system design principal. The paper pays a lot of attention to the whole system development process, explains chiefly the system structure and introduces the system’s main function and the main windows control etc. After that, the paper makes some brief introduction to system development technology--Dreamweaver. Finally, the paper gives some information when the system is fulfilled. Besides, this system establishes the foundation for realizing CRM (customer relation management) further in the further too.
Key¬¬_words：marketing management, Browser/Server, Dreamweaver
