ABSTRACT
With the development of science and technology and the popularity of the Internet,the rise of mobile Internet, the users acceptance of new things is getting higher andhigher, the acceptance rate is also faster and faster. Especially young people who are themain force of consumption, they hope to get services in a convenient and fast manner.
What is certain is that the competition among the three major operators, fixed networkand broadband market will be concentrated on network marketing. The future of networkmarketing by operators is bound to be completely network marketing.
This article first elucidates the concept, characteristics and advantages of networkmarketing. Secondly, it discusses network marketing theory, market segmentation theoryand e-commerce theory. Then, it analyzes the current situation of Shandong Unicomsnetwork marketing development, then discusses the problems existing in ShandongUnicoms network marketing development, and finally puts forward the development andimplementation of Shandong Unicoms network marketing strategy.
Since the integration of the Internet with traditional industries, the birth of InternetPlus has driven Shandong Unicom to stay at the forefront of the times. The era leaderswho strive to achieve mass entrepreneurship and innovation will provide efficient,simple, and timely information technology facilities for the integration of traditionalindustries, Internet companies, and enterprises. This will lay a solid foundation for therapid expansion of Internet +. In accordance with China Unicoms businessdevelopment strategy of 2I2C and the modern layout of telecommunications industryand resource development, the key issues existing in Shandong Unicoms integratedbusiness marketing in the current period were analyzed in depth. Recharging, focusing onkey target customers and promotion of key scenarios to support new explosives,synergies between provinces and cities, and seizing opportunities for development areaimed at setting up a scientific and rational marketing strategy for Shandong Unicoms Internet+ business, which will certainly It will promote the sustainable, healthy andstable development of Shandong Unicoms network marketing business income.
Keywords: China Unicom 4G; Internet marketing; Marketing strategy;
目 录
摘 要
ABSTRACT
第一章 绪论
1.1 选题背景及意义.
1.2 研究目的.
1.3 研究思路与论文框架.
第二章 相关理论概述
2.1 市场营销理论.
2.2 营销环境分析.
第三章 我国电信运营商网络营销策略研究
3.1 国外运营商网络营销发展情况.
3.2 我国运营商网络营销发展前景.
3.3 山东联通网络营销现状及存在问题.
3.3.1 山东联通网络营销体系.
第四章 山东联通网络营销环境 SWOT 分析
4.1 网络营销优势分析.
4.2 网络营销劣势分析.
4.3 网络营销机会分析.
4.4 网络营销威胁分析.
第五章 优化制定山东联通网络营销策略
5.1 网络营销策略总体设计.
5.2 制定产品及价格策略.
5.3 制定目标客户宣传策略
第六章 实施营销策略及效果分析
6.1 营销策略实施.
6.2 效果评估.
第七章 结论
7.1 研究结论
参考文献
